PR Tools for AI Startups — Without the Agency Price Tag
Traditional PR agencies cost $5K-$15K per month – unrealistic for early-stage companies. Signala gives founders newsroom-quality PR tools at prices they can afford. Built by a former Daily Mail journalist who knows exactly what gets published.
We don’t just draft your press release – we build your entire launch strategy. Get newsroom-quality releases plus the insider playbook: which journalists to pitch first, optimal timing for announcements, follow-up sequences, and how to coordinate your LinkedIn presence with media outreach. The strategic coordination agencies charge $15K/month for, automated.
Match your story to journalists based on their recent coverage patterns and preferred angles. We analyse thousands of articles to show you who’s actively writing about your space right now and what narrative hooks they respond to. Then we prioritise: tier-1 outlets first, niche publications second, timing optimised for maximum impact.
Launching Q4 2026: Your conversational PR command centre that grows with you. Ask ‘Should I announce now or wait?’ and get strategic guidance. Route campaigns across mainstream media, LinkedIn, Substack, podcasts, and your company blog – all synchronised for maximum impact. One platform that orchestrates your entire reputation strategy from pre-seed to post-IPO.
Ready to shape your own story?
Book a free discovery call to discuss your startup’s PR strategy
About Signala
Signala was founded by Greg Kirby, who spent 4+ years inside some of the UK’s most demanding newsrooms – Daily Mail, Daily Telegraph, Press Association, and SWNS. After seeing countless AI startups struggle with expensive PR agencies, Greg built Signala to give early-stage founders the tools they need at prices they can actually afford. Every workflow is built on newsroom logic, not marketing theory – we know what journalists need because we were journalists.
Contact
Melbourne, Australia | London, UK
T: +61 (0) 3707 61078
E: info@signala.ai
W: www.signala.ai
We’d love to hear from you
Signala Pty Ltd (Australia) — ABN 926 888 10442 | ACN 688 810 442
Signala Ltd (UK) — Company No. 16574480
“Signala” and “Signala Communication” are trademark applications in the UK and Australia.
© 2025 Signala. All rights reserved.